Where Campaign fits in

Each Campaign is part of the Road Map leading our work towards True North. In the below Tree Diagram you can see how and where a campaign fits into the bigger picture:

  • V²Agile System shows how each Task works towards True North via 7 Layer hierarchy
    • True North Article (Vision)
      • L1: True North: Where we want to be
    • Road Map Book (Lead the way)
      • L2: Road Map: How to reach True North via consecutive Campaigns
      • L3: Campaign: How each Campaign moves to True North via group of Milestones ← You are here
      • L4: Milestone: How each Milestone is completed via a bucket of Issues
    • Dashboard Article (Organize our daily development)
      • L5: Sprint: What Issues to work down in this week.
      • L6: Issue: Group of Tasks to be worked down, guided by User Story.
      • L7: Task: Actual work to be completed.

Based on Campaign 1

You have heard of “Sitting on Shoulders of Giants”. Only this time the community is building the Giant ourselves. Growing it with each consecutive campaign. Campaign 1 V²Site Launch creates all the tools that makes working together as a community more focused and more efficient. In Campaign 2 we are already using these tools to full extend thus greatly increasing our speed by benefitting of automation. The new management tools also allow to add more contributors. We welcome the V²Shop-Midwest team: Karen, Tom and Bobby!

Target of Campaign 2

Community Promotion Campaign: V²Case has been developed with the Community. This is our opportunity to give back with Community discounts on ViCase and ViPC Trailblazer Products. Check out the innovative ViCase and ViPC products in the V²Shop. Help us promote the V² Shop by telling your friends to help us reach our stretch goal and you will earn free bonus products. The final goal of this campaign is to reach enough awareness to launch the Press & Shop Campaign 3.

Preparing for Campaign 3

The Press and Shop campaign is about gaining momentum of the V²Movement by the Press writing about V² Modular PC and regular Shops to carry V² Trailblazer Products ViCase and ViPC. But before they will get engaged we need to create enough visibility and grow our community large enough to be worth their while.

Milestones to Create all Boards

Click the milestone to see the open list of issues of this milestone.

Milestone Description
c2.Standards.Create Launch of the Missing Standards Board. We begin with creating missing Power Supply standards for Mini and All-IN-One PCs
c2.Products.Create All essential pages of Products Board on V² are ready with sufficient content. These pages are the foundation of V²Shop & ViSite.
c2.Makers.Create Benefits of using missing standards. Road Map of V² for Makers.
c2.DIY.Create Two categories of How-to Articles on custom building your own DIY Mini PC or All-In-One Computer: 1) Generic DIY Custom Build PC Know How 2) Ready Made and tested Custom Build PC Configurations, optimized for different use cases.
c2.Retail.Create Articles on benefits for Retailers on V² Modular PC, ViCase and ViPC. Price List with ViCase and Ratailer discounts
c2.Spreading.Create Launch of the Board that describes how to spread the word and products. One Campaign Article for each social media to creates its kickoff or reboot.
c2.App.Create Launch App Board. Create platform for V²App.Configurator & V²App.FormFactor
c2.Organization.Create This V²Site Board tells who we are, what are our bylaws and our license agreements and how to contribute. All that is needed to attract contributors will be finished.

Milestones to Create Shop & Product Pages

Click the milestone to see the open list of issues of this milestone.

Milestone Description
c2.ViCase.Mini.R1 Production Run 1. 20 pcs. Same design as ViCase Mini Gold Sample, but including bug fixes.
c2.ViCase.Mini.Ship Resolve all issues needed to ship ViCase: Packaging, Shipping Cost, cost of selling one ViCase in the shop, etc …
c2.ViCase.Mini.R2 Production Run 2. 100 pcs. Same design as ViCase Mini R1, but including bug fixes.
c2.ViSite.Create Launch of Village Tronic Web Site. All pages and functions complete to support selling ViCase via V²Shop and ViCase Promotion and to provide support for customer.
c2.v2-Shop.Create All things need to be done to launch the V²Shop. V²Shop caters to Customers in the Americas.
c2.DIY.QA.ViPC Testing Quality of all parts used in ViCase. Stage 1 is separate testing of parts. Stage 2 is testing complete ViPC configurations. Stage 3 is testing the complete assembled ViPC in ViCase.
c2.ViShop.Create All things need to be done to launch the ViShop. ViShop caters Customers in the Asian and European Regions. We will remain looking for a V²Shop partner for Europe.
c2.App.Configurator Adopt the Configurator to work in tandem with V²PC.Configs. Remove Wizard. Instead simply choose a V²PC configuration from a list. Update all data according to V²PC shopping References.
c2.App.FormFactor Remove the Form Factor App from the Configurator and make it work stand alone, so it can be used within product pages to demo how to turn ViCase Mini into an All-In-One PC.
c2.Accounting Set up the Interface between the Shop and the Accounting App.

Milestones on Marketing ViCase & V²

Click the milestone to see the open list of issues of this milestone.

Milestone Description
c2.Home-Page.Create The V² Home Page is extremely complex and has its own Milestone. It is the most important fishing net for us with lots of advanced features.
c2.v2-Intro-Video Re-edit of ViCase Campaign Movie with updated story flow to new situation. We are using all existing footage. Where needed we make subtitles or show new images when new design is different.
c2.v2-Site-Launch Launch of V² Site. Home Page is completely finished. All boards needed to a) attract contributors and b) to utilize contributions are completed. Plan and Org Boardss are fully completed.
c2.Visuals-Home This page has about 50 custom visuals. This Milestone creates an Issue for every Image Group with instructions on creating and editing.
c2.ViCase.Promotion Create a campaign page in the same format as a crowd funding project. ViCase Promotion is having all crowd funding benefits without their risks
c2.Referral.Create Starting Referral Marketing: Pick the right plugin, choose the right campaign. Set up the campaign and promote its availability to the community. Work with community so to reach the viral marketing effect.
c2.Previews.ViCase Find reviewers who are interested in being the first to show new innovative products and / or who care that V² is providing the missing standard for Mini and All-In-One PCs. Schedule visits and demo the Golden Sample.
c2.Reviews.ViCase All things that need to be done to get ViCase in front of reviewers and to support the reviewer until the review is out.
c2.Social.Create Promote Blog Posts and Referral Marketing on Social Media. Get readers engaged to the point to reach a viral marketing effect.
c2.Blog.Create Get Blog Software going. Start posting blogs and re-post on Social Media. Get readers involved to get feedback and to get them spreading the posts. Listen and follow their ideas on how to become more valuable to them.

Campaign Progress

The below snapshot shows completion of milestones by June 11th 2016. For an updated status, please click → Milestones

progress-milestones